GO CULTURA MAPPING ARUBA’S CREATIVE AND CULTURAL INDUSTRIES: A NEW JOURNEY BEGINS

A historic journey has just begun in Aruba with the official launch of the mapping project for its Cultural and Creative Industries. The immense support, energy, and passion received at last Friday night’s launch event confirm one thing: Aruba’s artists and creative individuals are ready to tell their own stories.

This groundbreaking initiative, a collaboration between GoCultura, Impact Hub Aruba, and the Aruba Tourism Authority, aims to map the island’s diverse creative and cultural sectors. Known as the Orange Economy, these industries encompass a wide range of fields, from visual and performing arts to design, music, and digital media. The project is a vital step toward recognizing the significant economic and social value that culture and creativity bring to the island.

The launch event brought together a vibrant community of creators, artists, and supporters who shared their enthusiasm and raised their voices in support of the project. This mapping effort is not just for a select few, it is for everyone—for the artists, for the community, and for the future of Aruba.

The MappingCCIs project will provide a clear picture of the creative landscape, identifying key players, sectors, and their economic impact. This data will be instrumental in developing policies and strategies that support the growth and sustainability of these industries. By understanding the true value of its creative output, Aruba can better promote its unique cultural identity on the global stage.

This adventure is just beginning. Everyone is encouraged to follow along as this project unfolds and helps shape a new, creative future for Aruba.